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Let`s talk about Susan J. Ashbrook, I am sure you will like her way.. Read it carefully, some lessons could be taken form her examples..
When connecting your brand to a celebrity, make sure that the celebrity’s values are similar to your company’s and to the values of your target market, if it isn’t believable, it won’t be effective. If you see an opportunity arise, go for it! Creative thinking always pays off..
One year Stuart Weitzman was creating a “Million Dollar Shoe” embellished with diamonds to be worn by a celebrity to the Oscars. Susan told the designers whom she represented to make dresses with a high-low hem, knowing that the celebrity would want to wear a dress that displayed the shoes. It worked…